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Jul 2024
30m 49s

SEO Marketing in 2024: Authorship v. Exp...

LEGAL TALK NETWORK
About this episode

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.

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Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise.

Learn more here: 

Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation

And here:

Author markup best practices

 

The News:

Mentioned in this Episode:

LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network 

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

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