You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.
-----
Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorshi ... Show More
Nov 21
Alienation of Affection: Litigation and the Treatment of Intimate Deception
Recently, in the state of North Carolina, a judge ordered a Tik Tok influencer to pay 1.75 million for destroying her manager’s marriage citing a common law tort called alienation of affection. Alienation of affection lawsuits are still legal in a few states, including Hawaii, I ... Show More
34m 18s
Nov 20
Mastering Excel for Law Firms: Tips Lawyers Actually Need, with Barron Henley
In episode 589 of Lawyerist Podcast, Stephanie sits down with Barron Henley of Affinity Consulting to talk about the practical, real-world ways law firms can use Excel to save time, reduce errors, and streamline everyday work.
Barron breaks down why Excel is one of the most und ... Show More
42m 35s
Jan 2025
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: "Is SEO dead?" This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it's ... Show More
9m 39s
Aug 2024
Mastering Content with EEAT: SEO in 2024
With Google's recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the ... Show More
24m 25s
Jul 2025
The Surprising SEO Tests That Grew Traffic (Even After Google's Updates)
<p>E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.</p> <p>We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google's latest updates.</p> <p>In this episode:<br /> - How adding ... Show More
1h 20m
May 2025
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also bee ... Show More
34m 23s
Dec 2024
The Google Site Reputation Abuse Policy: What It Is, What Can We Learn, How Can We Avoid It
<p>E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization.</p> <p>Major publishers were violating Google rules in droves, doing affiliate Parasite SEO, and making hundreds of millions of dollars.</p> <p>This ... Show More
26m 46s