Ian Grody, Chief Creative Officer at Giant Spoon, delves into the world of creative branding strategies and discusses making the most of creative branding with Walmart Maker's Studio.
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Feb 2025
How GLI Takes Incredible Technical Things and Makes Them Understandable
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More
9m 31s
Feb 2024
Unleashing the Power of Unapologetic Branding with Deevo Tindall
Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audience ... Show More
21m 38s
Jun 2024
Branding brilliance and crafting iconic identities at Koto, with G Torto
<p>What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.</p>
<p>This week, we are talking ... Show More
1h 4m
Aug 2023
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
<p>Join us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand.</p>
<p>Ian shares valuable insi ... Show More
50m 45s
Apr 2022
186 - How Brand Strategy Works — with Mika Saulitis
Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly?
As Mika puts it, there are two core components: strategy and creativity.
Strategy involves strategic thinking, writing posit ... Show More
1h 11m
Aug 2024
The Secret to Marketing Success | Double Down on What Works
<p>In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional noti ... Show More
41m 23s
Apr 2020
JUST Branding Podcast Trailer
<p>JUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, ... Show More
1m 32s