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Apr 2020
1m 32s

JUST Branding Podcast Trailer

JUST BRANDING - BY JACOB CASS & MATT DAVIES
About this episode

JUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, creativity and much more.

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Today
S07.EP11 - Pricing Creative Work with Jonathan Stark
In this episode, Jacob Cass sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob and Jonathan ex ... Show More
55m 58s
Jun 25
S07.EP10 - The Science of Brand Associations with Ulli Appelbaum
In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ... Show More
1h 1m
Jun 8
S07.EP09 - From Execution to Expertise with David C. Baker
In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually ... Show More
43m 42s
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