Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions. From industry giants like Apple and Nike to regional leaders such as Almarai, ... Show More
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Apr 2025
How to Build a Breakaway Brand: Insights from Francis J. Kelly
Why Build a Breakaway Brand?With the current noise in the marketplace, gaining visibility is nearly impossible without standing out. A breakaway brand redefines the market and creates emotional connections, not just transactions. Think brands like Apple, Nike, Volkswagen, JetBlue ... Show More
10m 23s
Apr 2022
What to include in a brand brief for a designer
Clarity equals confidence. In today's episode, Fiona talks about what to include in a brand brief for a designer. She also shares the different elements of a brand brief, and tips on working with a designer. Tune in! Special thanks to our sponsor, Vanta AI. Get $1000 off at
vanta ... Show More
49m 31s
Feb 2021
MBA1721 5 Ways To Improve Your Branding in 2021
<p>How does branding work?</p><p>To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to <i>define</i> it. From there, you can evaluate and optimize it to promote growth.</p><p>It’s easier — and less va ... Show More
13m 5s
Nov 2024
Celebrating Strategic Brand Bravery
Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage bran ... Show More
18m 15s
Aug 2023
Brand Awareness vs Affinity – Which Drives Brand Growth?
Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty. The debate has many names, and it’s clearly not going anywhere. But what if everyone’s right?
This week, Elena, Angela, and Rob are joined by SVP Brand Strategy Catrina McAuliffe to break down the pu ... Show More
26m 33s
Mar 2025
Nerd Alert: Brand Awareness vs Brand Salience
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore how b ... Show More
8m 30s
