In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking:
- What makes up a 'local marketing strategy' and why should we consider building one?
- How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national?
- And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?