Welcome to The Business of Psychology Podcast. In this episode I want to share how we can use a value proposition to help us plan service that meets the needs of our clients.
Full show notes for this episode are available at The Business of Psychology
Links:
The Value Proposition Canvas - Strategyzer Template
Rosie on Instagram:
Ready to grow your practice beyond one person and a laptop?
We are here to support you to build a thriving, impactful and profitable business.
Invest in our growth pack to confidently grow your service with associates, organisational work or passive income.
Our unique package includes strategy and marketing training from Dr Rosie Gilderthorp, Founder of Psychology Business School, and legal contracts from Clare Veal, Commercial Lawyer from Aubergine Legal.
Together, we will ensure that you have the strategy and documents you need for growth so you can expand your impact and income while maintaining your work-life balance.
Sign up now: The Business Growth Pack
Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.
In this episode I wanted to share how we can use a value proposition to help us plan service that meets the needs of our clients.
This is a great follow on from my episode talking about creating a customer persona and why that is so important. Essentially, once you deeply understand your customer, what their barriers are to engaging with support, and their real priorities then you need to move on to thinking about what your proposed product or service needs to do for them. In other words, how you add value.
There is a tool available from Strategyzer called The Value Proposition Canvas that is designed to help you do exactly that. You complete a canvas for each client group or customer segment that you are working with.
You start with the section on the right that asks you to define the pain the client is experiencing, what is keeping them up at night with worry, what are they doing that they regret, or not doing that they wish they were doing? What are they unhappy about? Then you move on to think about what they want to gain from their time with you. What are they hoping they will be able to do? What do they want to be different? How do they think their life will be enriched? Remember this is all from their perspective not yours! Then you move on to the "jobs to be done", again from the client's perspective, what does your service need to achieve for them? This can include practical things...