<p>Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.
You'll learn:
What makes for a great influencer relationship
What to measure and why
H ... Show More
Jun 25
how this creator grew to over 100,000 followers on LinkedIn
We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the ... Show More
55m 37s
Jan 2025
Passing the Torch: A New Era for Marketing Trends with Stephanie Postles
This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org. Stephanie, an experienced host and executive, shares her vision for the future of the show — e ... Show More
20m 13s
Apr 2022
Announcement: Marketing Against the Grain
The HubSpot Podcast Network is proud to announce our latest podcast: Marketing Against the Grain.Listen here: https://link.chtbl.com/eASRByGOAbout Marketing Against the Grain: If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this ... Show More
11m 54s
Apr 2020
Let's Talk about Girls in Marketing - The Girl Power Revolution
Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job rol ... Show More
30m 41s
Aug 2024
Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and pub ... Show More
14m 7s
Oct 2024
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More
28m 33s
Oct 2024
Audience Matters with Sarah Jordan, Constant Contact CMO
Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience?
This week, Elena and Rob talk with Sarah Jordan, CMO of Constant Contact, ab ... Show More
28m 13s
Aug 2024
TwitterX’s Grok 2.0 Is a Huge Marketing Opportunity That Will Not Be Around by Next Week
E407: TwitterX’s newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don’t get this mistaken for negligence. This was a deliberate stunt by the team at X to go viral and get people talking. It worked, and people are going crazy. ... Show More
11m 24s