logo
episode-header-image
Nov 2024
35m 34s

SPI 835: Turn Your Expertise Into Conten...

Pat Flynn
About this episode

#835 Creating content that pops is vital, especially if you're in a technical niche. So how do you leverage unique visuals and smart pricing to get more clients? In this episode, I'm chatting with SPI Pro member Chris Lysy. This is a fascinating look at an entrepreneur, cartoonist, and social science researcher using data and design to craft powerful stories. Listen in because Chris has cracked the code to stand out in his space and attract high-paying clients! So, how do you choose the right platform for your content and create work that resonates with your target audience? Chris gives us an inside look at his unusual social media strategy. His knack for drawing cartoons that highlight the humor and absurdity in his niche is the driving engine behind his impressive consulting business. We dive into that and discuss pricing and packaging your services, and avoiding common traps for consultants. Show notes and more at SmartPassiveIncome.com/session835.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
SPI 886: What's Working on Email Newsletters Right Now
#886 What if I told you that someone sharing vocabulary tips gets millions of email opens per month and makes seven figures? How about if I said someone's keto recipes for bodybuilders newsletter just earned them a new house in Malibu? Listen in on this session because a quiet em ... Show More
34m 40s
Aug 20
SPI 885: What's Working on Social Media Right Now
#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can help us master these online platforms? While we might be tempted to chase the lates ... Show More
29m 33s
Aug 15
SPI 884: Personal Branding is More Important than Ever with Rory Vaden
#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apart—your story will! In this episode, I’m joined by New York Times bestselling aut ... Show More
39m 6s
Recommended Episodes
Jul 23
How Taylin John Simmonds Grew His Ghostwriting Business to $40K/mo
In this episode of the Niche Pursuits podcast, Taylin John Simmonds shares how he grew his ghostwriting business to $40K a month by leveraging social media platforms like X and LinkedIn. He talks about his journey from being a broke college student to building a successful busine ... Show More
53m 31s
Jan 2025
Chris Williamson | The Power of Building Influence, Authenticity, & Connection
Hey everyone, thanks for listening! Today, we’re bringing you a throwback episode featuring my conversation with Chris Williamson, host of the Modern Wisdom podcast. In this episode, we dive into the game-changing strategies to win at social media. Together, we break down why att ... Show More
1h 48m
Jul 2024
Rap Videos As Viral Marketing Campaigns with Chris Record
Recently, I had the pleasure of chatting with Chris Record, a marketing genius known for his viral rap videos. Chris originally did a rap for ClickFunnels just for fun which outperformed an ad that cost 100’s of thousands of dollars. So on this episode of the Marketing Secrets po ... Show More
35m 21s
Oct 2024
Stop the Jargon: A Conversation with Content Expert Erik Deckers
In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like "let's d ... Show More
18m 6s
Jan 2025
Episode 246: Jim Edwards - "You Cannot Make Money with a Book, But You Can Get Rich?"
Jim Edwards and Stew Smith discuss how to write a book and leverage it for your business. In this podcast/presentation, I’ll guide you through a step-by-step process to plan out a map that automatically creates profits for your business using a book. If you're serious about maxim ... Show More
49m 52s
May 29
Episode 769: Digital CEO Weekly Win: A Voice Actor Turns His Passion Into a 6-Figure Business & Grows His Revenue +177% Doing What He LOVES in a SMALL Niche - Paul Schmidt's BBD Success Story
Each day this week we’ve been highlighting Business By Design members who are doing incredible things in their businesses, and today is no exception! Jenni sits down with Paul Schmidt, a voice actor turned Digital CEO, as he pulls back the curtain and shares the big lessons and i ... Show More
58m 2s
Jul 2024
#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience
If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries, l ... Show More
19m 22s
Dec 2024
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
I had the opportunity to host a Q&A session with members of our One Funnel Away community, where we tackled challenges, refined strategies, and explored creative solutions for their funnels and business growth. This episode of the Marketing Secrets Podcast dives into real-life sc ... Show More
1h 5m
May 2024
Why Face-to-Face Wins in 2024: Strategies for Door-to-Door Life Insurance Sales
Welcome back to the Life Insurance Academy Podcast! 🎧 In this episode, we're shaking things up a bit. While Chris and Roger are off exploring the world, Zach is here to hold down the fort and dive deep into the art of face-to-face sales in the life insurance industry. Zach, a se ... Show More
44m 40s
Sep 2024
The Chris Do Playbook: How to Think, Design, & Lead Like an Introvert
What makes a creative truly unstoppable? Is it laser-sharp focus, an unrelenting drive, or the ability to embrace vulnerability in a world obsessed with perfection? Chris Do has built his empire by mastering all three. In this episode, we sit down with the one and only Chris Do, ... Show More
1h 11m