International Flavors & Fragrances master perfumer Stephen Nicoll talks about a side of the fragrance industry that doesn’t get a lot of publicity: scenting household products. He explains how he creates fragrances for fabric detergents, cleaning sprays, and dryer sheets; what encapsulating a scent does for its longevity; why Americans like the smell of apple pie; which aromas connote cleanliness around the world; and why people enjoy the “hot metal” scent that gets released during ironing. This podcast has a new intro, and the interview originally aired in 2019. We'll be back on Wednesday with all-new content!
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