In this episode Jenny and John chat with Edwin Mejia, founder of Generation Iron Brands and Vladar Company Films. With his extensive background in finance and media production, Edwin has reshaped the world of strength sports and bodybuilding.
We explore Edwin's journey into the fitness industry, the founding of Generation Iron, and the brand's evolution since 2015. He shares insights on the growth of bodybuilding, the impact of digital media, and the strategy behind live events like the Mr. Olympia Show.
Learn how Generation Iron has made fitness more mainstream, the importance of expanding into training facilities globally, and what the future holds for the brand in the next 5-10 years.
Don’t miss this opportunity to hear from a leader driving innovation in fitness media.