logo
episode-header-image
Jun 2024
57m 39s

S05.EP09 - Rebranding Strategy: How to R...

JUST BRANDING - BY JACOB CASS & MATT DAVIES
About this episode

ShannaRea Dennis is an expert in "rebranding".

In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are.

We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid.

This episode is a must for anyone involved in or seeking to undertake a rebrand soon.

Up next
Jul 30
S06.E13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates? Learn more at www. justcreative.com/podcast In this episode, we’re joined by Marty Neumeier—one of the most influentia ... Show More
1h 4m
Jul 28
S06.EP13 - Branding in an Age of Autocracy: Marty Neumeier on Trust, Truth & Power
In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility. 
1h 4m
Jul 10
S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chas ... Show More
56m 41s
Recommended Episodes
Mar 2024
How To Navigate a Rebrand, with Wildish & Co
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ... Show More
31m 54s
Nov 2023
The Risks of Rebranding
Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ... Show More
10m 59s
Jun 2021
138 - What is a brand? — with Dr. Christine Looser
What is a brand? What is branding supposed to do? And can you control your own brand?In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Looser teaches marketing and branding, and is the head of business, at startup school, ... Show More
1h 27m
Oct 2023
Rebranding
Elon Musk’s decision to rename Twitter ‘X’ has been met with confusion, and in some cases even anger, but where does it rank amongst the best and worst rebrands?Evan Davis and guests discuss the complexity of changing a company or product name, logo and message, the reasons for d ... Show More
32m 59s
Sep 2021
Marketing Principles & Decision Making with SUNNEI's Naomi Accardi
In this week's episode, we sat down with SUNNEI's marketing director Naomi Accardi and talked about the following: - The chaotic reality of becoming a Marketing Director - Why Not knowing what you are doing is a feeling that never goes away - The principles Naomi used to make dec ... Show More
1h 17m
Feb 2021
How Independent Fashion Brands Are Navigating the Crisis
BoF’s Imran Amed discusses transparency, cooperation and disruption with Dries Van Noten, Anya Hindmarch and Stefano Martinetto, leaders of two early pandemic initiatives — The Forum and Rewiring Fashion — to share thinking on the role of independent fashion brands and retailers ... Show More
24m 46s
May 2023
How to Harness Your Brand to Get Hired and Get Ahead
You need to differentiate yourself from the crowd in today's highly competitive job market. Building and harnessing your brand is one way to stand out among a see of applicants. What is your brand? How do you build one? How do you change it? How do you build it back up? How do yo ... Show More
19m 8s
Jan 2021
This is What Your Business Needs to Succeed in The New Decade
Today’s episode is a GaryVee TV Classic! It is now more important than ever to start building a brand that people recognize and can relate to. The internet has leveled the playing field so much that the only thing that will make you stand out from the thousands of other people yo ... Show More
7m 23s
Apr 2022
Brand Consulting 2.0
Brand consulting needs a serious upgrade.Let's be real.What used to work in "brand-building" does not work as well today.And the majority of the industry fails to make a decent living.I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop ... Show More
21m 3s
Nov 2023
Nat Chats: Rebranding Yourself
Episode 239: It’s here! The Real Reel just got a makeover, and Nat's sharing the inside scoop on all the deets of the refreshed vibe. Taking us back to the podcast's roots, she explains the journey from quitting her job to becoming a podcast host, the natural evolution of the sho ... Show More
33m 48s
Listen to millions of songs and podcasts on Anghami