I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on Nudge, Prof Dan Simons, thinks we’re all wrong. So, does Nintendo brain training work? Well, in today’s episode of Nudge, I find out.
First, I analysed the doz ... Show More
Jul 27
How these two marketers manipulate your music taste
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychologica ... Show More
30m 41s
Jul 20
Can balsamic vinegar make beer better?
In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ... Show More
28m 35s
Dec 2023
Brain Scans Reveal The Powerful Memory Techniques of Memory Champions, Greek Philosophers, and SuperLearners with Jonathan Levi
In this episode we discuss becoming a SuperLearner. We dig into questions that I’ve pondered for a long time - does speed reading work? Can we actually speed read and increase our reading comprehension? Are there strategies you can use to improve your memory? And perhaps most imp ... Show More
1h 8m