Do Lost Backlinks Still Help Your SEO? T...

E1076: Do lost backlinks still help your SEO after they disappear?

We look at the "link echo" effect: the idea that Google may continue to carry value from backlinks even after those links are removed.

This came up again after a recent Google Search Console bug made many SEOs think they had lost a large number of backlinks. Some people saw link counts drop or even go to zero, which caused a lot of panic. But lost links do not always mean lost rankings.

I break down an old Moz experiment, written up by SEO Sherpa, where pages gained rankings after backlinks were added, then kept most of those rankings even after the backlinks were removed.

We cover:
- What link echoes (or link ghosts) are
- Why lost backlinks may not always hurt rankings
- What happened in the Moz link echo experiment
- Why rankings stayed high after the links were removed
- Why SEOs often overreact to lost backlinks
- The difference between losing a backlink and losing ranking value
- Possible explanations for the link echo effect
- Why click-through rate and user behavior may explain this
- Why bad links, penalties, and link echoes are not the same thing
- What this means for link reclamation
- Why you should not panic every time a backlink disappears

The main idea: if you lose a backlink, it does not automatically mean you lose all of the benefit from that backlink. The ranking gains may continue for weeks or months or years.

For SEOs, founders, and marketers, this is a useful reminder: focus on building pages that deserve to rank and pay attention to what happens after a page gets visibility.

⭐️ Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear - https://moz.com/blog/link-echoes-ghosts-whiteboard-friday 
⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/ 
⭐️ Google Search Console Links Report Is Broken - https://www.seroundtable.com/google-search-console-links-report-broke-41371.html 

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Search Console Link Bug
00:44 What Are Link Echoes
01:39 Moz Link Echo Experiment
02:35 Results After Link Removal
03:13 Rand Fishkin Confirms
04:31 Key Takeaways for SEOs
05:35 Other Explanations
07:03 Link Echoes vs Penalties
07:37 Practical Advice and Wrap
09:01 Episode Closing

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seo #linkbuilding #backlinks