Are you afraid of the risk of being replaced by AI as a creative? What if you learned that AI is far from replacing creativity and can instead be leveraged to enhance your work? The inherent AI predictability means it can assist with routine tasks, but the unique human ability to push creative boundaries remains irreplaceable.
In this episode of The Agency Blueprint, I’m joined by Ana Santhosh to discuss artificial intelligence (AI) and its implications for creative professionals. Ana is the founder of Kraft AI and is passionate about demystifying AI for leaders and organizations. She guides them through the strategic adoption of AI to drive innovation and empowers leaders to make informed strategic decisions through personalized guidance and practical exercises.
Don’t miss this episode to learn how to think outside the box and leverage AI's predictive capabilities to augment your creative processes!
Key Questions:
- [01:36] Are creatives going to be replaced by AI? Are they going to be out of a job in a couple of years?
- [05:56] What would be the most successful way to look at the AI adoption within an agency? And what would allow for an agency to be thinking about AI adoption to allow for it to be most successful?
- [11:14] What’s your advice on how to stay relevant and on top of what is adopting and becoming new today and how people are using it?
What You’ll Discover:
- [01:47 Ana clarifies misconceptions about AI and explains why it won’t replace creativity.
- [04:38] Why you should think outside of the box when creating to beat AI because, unlike the human mind, AI is predictable.
- [06:11] How AI can help agencies automate and augment to align with organizational goals effectively.
- [08:45] Understanding the role of well-crafted prompts in optimizing AI-generated content.
- [11:24] How to stay relevant and effectively integrate AI solutions by prioritizing user needs over technology trends.
- [14:51] Why you should shift your perspective around AI adoption and focus on specific business needs for optimal results.
- [17:24] Understanding AI as an augmenting tool rather than a replacement for your creativity.
- [20:19] Why you should avoid the one-size-fits-all approach to AI applications to make things easier.
- [24:50] Ana’s customized AI boot camp for businesses looking to harness AI effectively.
Connect with Ana:
Free Copy of The Practical Agency Book.
Real Life Agency Success Stories
Weekly agency tactics YouTube Channel
Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.