Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump.
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Sep 2020
Fai-Retails Do Come True: In Market Audience for Google Shopping Campaigns - Ep. 140
<p>This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.</p>
1h 15m
Jun 2018
Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O'Clock
Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant Centers new Google Merchant Centers import tool, Google Posts updat ... Show More
9m 11s
May 2024
Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements
<p>Google Marketing Live 2024
This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Googl ... Show More
1h 16m
Sep 2023
Tech is gamifying your Zs
The tech world finds another thing to gamify, your sleep. Plus: The IRS is taxing ticket resellers, Prime Video’s newest release: ads, Target launches a private-label kitchen brand, and more.
Join our hosts Juliet Bennett Rylah and Sara Friedman as they take you through our most ... Show More
8m 48s
Feb 2024
All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates
<p>Single Headline RSAs, Campaign-Level Headlines, & More Google Ads Announcements
This week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Th ... Show More
1 h