logo
episode-header-image
Aug 2024
9m 31s

The Perfect Close 2.0 | 440

VICTOR ANTONIO
About this episode
The traditional pressure-based approach to closing sales is ineffective in today's market, and salespeople need to adopt a more modern and client-focused approach, as outlined in "The Perfect Close" book, in order to be more successful.
  • Learn about the perfect close 2.0 and how it can help you sell more effectively.
  • The Perfect Close in James M's book is just two steps: engaging with clients before asking for the close, which can be either signing a contract or setting up the next meeting or step in the sales process.
  • Ask "Does it make sense?" and if the client says no, ask them what the next step should be to give them control in the sales process.
  • Pressure to close doesn't work in today's market, so a modern approach is needed for smarter clients.
  • Develop your own fill-in-the-blank phrases and be assertive in your call to action to make the close more effective.
    • Be more assertive and authoritative in your call to action by using a subtle twist to fit your style, and consider developing your own fill-in-the-blank phrases for a more natural and effective approach.
    • Learn and absorb new sales techniques, fill in the blanks, and ask for agreement to make the close more effective.
  • Salespeople often struggle with asking for the next step, but "The Perfect Close" book offers valuable guidance on how to do so effectively, emphasizing the importance of practicing and giving the client control.
    • Salespeople often fail to ask for the next step or call to action, but "The Perfect Close" book provides valuable guidance on how to do so effectively.
    • Practice your call to action so it sounds natural and flows smoothly, and give the client control if they say no.
  • Leave feedback on the podcast and check out the sales velocity academy for effective sales techniques.
  • A great speaker delivers real content, engages the audience, and motivates them, but the most important thing is to make the client look good, not oneself.

 

Summary for: https://youtu.be/WpBKj8AGq2k by Eightify

Up next
Aug 13
Brent Adamson's Framemaking Sales - How to Make Customers Trust Themselves | Sales Influence Podcast
Brent Adamson reveals why most sales reps fail to connect with buyers - and his breakthrough approach that makes customers actually want to talk to you. Grab a copy of Brent’s new book “The Framemaking Sale: Sell More by Boosting Customer Confidence” (Amazon): https://geni.us/Fra ... Show More
51m 29s
Apr 2025
Selling Something For Free - Sales Influence Podcast - SIP 554
Victor Antonio's podcast excerpt explores the counterintuitive idea that simply giving something away for free doesn't guarantee its acceptance. He argues that to effectively offer something for free, one must still "sell the free" by framing it with perceived value and context, ... Show More
8m 22s
Mar 2025
A Method To Selling - Sales Influence Podcast - SIP 553
The podcast episode from the Sales Influence Podcast, hosted by Victor Antonio, draws a parallel between method acting and effective sales techniques. Antonio suggests that salespeople should empathize deeply with their clients, mirroring how method actors immerse themselves in a ... Show More
8m 48s
Recommended Episodes
Sep 2024
MBA2527 How to Make More Sales without Being Salesy
Tired of feeling pushy or awkward when trying to make a sale? Wish you could close deals without sounding desperate or salesy? You’re in the right place! Today’s episode will change how you approach sales forever. Omar shares game-changing strategies that let you sell with integr ... Show More
24m 54s
Mar 2023
#116: How to Boost Your Sales (Without Being a Pushy Salesperson)
Research shows that 97% of people distrust salespeople. Why? Because most salespeople try to talk people into buying their product regardless of whether or not the customer needs it. But good and honest salespeople know this: sales isn’t about convincing people to buy your produc ... Show More
25m 10s
May 2024
#156: How to Convert Customers Stuck On the Fence
Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the de ... Show More
28m 5s
Sep 2024
Authenticity vs. Sales Tactics
In this episode, Bill and Bryan discuss authenticity in sales. They explore the tension between being genuine and using learned sales tactics, questioning whether certain techniques compromise a salesperson's authenticity. The guys talk about the evolution of sales practices, the ... Show More
16m 24s
Nov 2024
Master the Art of Selling: Top Strategies from Sales Negotiation Experts
Want to share your thoughts?Fill out our listener formRequest A Customized Workshop For Your Company Ready to elevate your sales game? This highlight reel brings together the best insights from top sales experts to help you close deals with confidence and finesse. Featuring Kim O ... Show More
24m 45s
Dec 2024
Creating a Truly Customer-Centric Sales Process
In this solo episode, Bill challenges sales professionals to honestly evaluate whether their sales process genuinely benefits prospects. Drawing from his book "12 Bold Moves," he explains how to transform your approach by offering valuable assessments and personalized recommendat ... Show More
6m 11s
Feb 2025
Jiu-Jitsu Selling: How to Flow with Resistance and Close Big Deals in Construction
Sales isn’t about brute force—it’s about strategy, adaptability, and control. Just like in jiu-jitsu, the best salespeople don’t fight resistance head-on; they flow with it, turning objections into opportunities. In this episode of Construction Genius, Sean Ginsburg breaks down h ... Show More
32m 19s
Oct 2024
Say What They’re Thinking: How to Use Your Customers Words to Drive Sales
In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ... Show More
13m 18s
Aug 25
The Mindset Shift You Need To Make To Close More Sales
A desperate or misaligned mindset can sabotage even the most promising deals, leaving you stuck and frustrated. So, what’s the right mindset for closing more sales? Dan tackles this question head-on, sharing actionable insights, proven strategies, and real-world examples to help ... Show More
4m 7s