In this episode, Ben speaks with Scott Marcaccio, the CEO and co-founder of Myodetox.

They delve into the topic of building a reputable brand and maintaining a distinct culture while scaling a team. Scott shares insights on attracting A-grade talent, replicating culture in different locations, and the importance of self-awareness and emotional intelligence in leadership. They also discuss the role of journaling and reflection in personal development and decision-making.

Tune in to gain valuable insights on building a strong brand and team culture in the healthcare industry.

Quotes

"Culture is this amorphous thing that is continuing to evolve."
"We want to make sure that therapists that come through our system and work up through our mentorship over a period of years just become the best version of themselves."
"You should almost completely ignore social media."
"If every single small business owner within a couple of miles from you is not coming into your clinic regularly, that's an issue."
"Brand is what people say when you're not in the room."

Timestamps
00:00 Intro
00:53 Scott's Bio
01:39 Culture evolution, intentional design and creating raving fans
07:21 Culture is key to growth
10:21 Integrating new team members
13:12 Scaling and hiring strategies
14:11 Self-awareness is key to effective leadership
16:59 Journaling for better decision-making
21:09 Measuring job performance
26:23 Ensuring long-term client retention
28:37 Shift in mindset towards proactive care
33:09 Importance of role-play in training
38:01 Focus on local community impact
42:29 Continuous improvement is essential for success

Connect

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Scott Marcaccio: Scale Team and Culture,...