E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today.
Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - without waiting 6-12 months to rank for competitive terms.
We cover:
- Why long-tail transactional pages outperform high-volume keywords
- How Kai builds 40+ SEO landing pages and gets them indexed immediately
- Using AI (at scale) to generate collection content with brand accuracy
- Internal linking structure and click-depth strategy for Shopify
- How his team leverages Reddit with aged accounts for traffic, LLM visibility and reputation
- Link building priorities (internal vs external) and when to switch tactics
- His framework for enrichment using Search Console data
- AI blacklist words, formatting tactics, custom prompts & Airtable scaling
- Conversion considerations and CRO insights
- If and how B2B SEO differs from B2C when prioritizing growth levers
Whether you run a 7-9 figure brand or you're building something new, this conversation lays out a playbook you can apply immediately.
⭐️ Kai Cromwell on 𝕏 - https://x.com/KaiCromwell
⭐️ Kai Cromwell on LinkedIn - https://www.linkedin.com/in/kai-cromwell/
⭐️ Kai Cromwell on YouTube - https://www.youtube.com/@searchkaicromwell
⭐️ Kai Cromwell's Shopify SEO Agency, New Seas - https://newseas.co/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Kai Cromwell and E-commerce SEO
00:56 Philosophy and Approach to SEO
02:41 Long Tail Collection Pages Strategy
09:29 Examples of Effective SEO Tactics
20:46 Using AI and Tools for SEO
29:23 Scaling SEO Efforts and Client Management
41:10 Reddit and Alternative SEO Strategies
42:20 Navigating Marketing Strategies on Reddit
42:48 Challenges and Solutions in SEO and IP Management
43:00 Leveraging Reddit for Agency Growth
45:21 Reputation Management and Ethical Considerations
47:24 Link Building Strategies and Best Practices
55:01 Internal Linking and Shopify SEO
01:01:50 Transitioning to Shopify and E-commerce SEO
01:05:39 Conversion Rate Optimization Insights
01:12:48 Content Strategies for E-commerce Brands
01:22:25 Future Vision and Agency Growth
01:24:38 Wrapping
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#shopifyseo #ecommerceseo #searchengineoptimization #ecommerce