“In the last two years, 50,000 peer reviewed nutrition studies were published. The point is to have 50,000 studies to confuse people. When you see a nutrition research study, it is almost certainly a marketing document for ultra processed food.” –Calley Means
Want to learn how “Big Food” bribes officials to shape health policies, creates misleading advertising to promote processed foods, and employs tactics just as the tobacco industry did to ensure future generations are kept addicted to sugar and in a prediabetic state?
Calley Means is a former consultant for the Coca-Cola Company, where he played a significant role in influencing food policies and tax legislations in favour of sugary drinks.
Today he is determined to undo the evils he was once paid to promote. Calley’s book, Good Energy: The Surprising Connection Between Metabolism and Limitless Health, co-authored with his sister, Dr. Casey Means, is due for release in May 2024.
Calley is also the founder of TrueMed, a company that emphasises the importance of food and lifestyle habits in healthcare.
In this episode, Calley offers a unique insider’s perspective, revealing the depth of corruption in nutrition research and industry practices.
He exposes the alarming impacts of processed foods and sugar on public health and societal well-being, and unveils how corporate interests are intertwined with our food choices, impacting the way we eat, live, and feed our children.
Highlights
(2:36) Calley's background as a Coca Cola consultant
(5:09) Why Calley did a 180º on the food industry
(14:03)Why sugar is a drug
(21:24) The political power of the food industry
(34:51) The connection between diet and mental health
(51:23) Calley’s take home message
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