Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing. ... Show More
Nov 21
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
<p>What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.</p><p>In the sixth episode of <em>The Brand Builder’s Playbook</em>, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey W ... Show More
42m 54s
Nov 19
Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand
<p>If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a star ... Show More
48m 28s
Nov 14
The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
<p>Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?</p><p>In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most h ... Show More
44m 6s
Feb 2025
Season 2 Finale: Top 8 Q&As with Harvard Business School Faculty
In The Parlor Room's season two finale, host Chris Linnane shares his favorite questions and answers from his conversations with Harvard Business School faculty, including Christina Wallace, Felix Oberholzer-Gee, Amy Edmondson, Sunil Gupta, V.G. Narayanan, Nancy Koehn, and Anthon ... Show More
21m 58s
Dec 2024
How Glossier Maintained Brand Integrity While Scaling
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ... Show More
28m 59s
Feb 2024
How Local Businesses Can Compete with Larger Rivals
In 2020, Kwame Spearman left his consulting job in New York City to take over an iconic independent bookstore, the Tattered Cover Book Store in Denver, Colorado—his hometown. Spearman saw an opportunity to reinvent the local business to build a community space after the pandemic. ... Show More
30m 1s
Jan 2025
520: A Harvard Expert's Guide to Mastering Conversations
<p dir="ltr">Welcome to Strategy Skills episode 520, an interview with the author of <em>TALK: The Science of Conversation and the Art of Being Ourselves,</em> Alison Wood Brooks.</p> <p dir="ltr"> </p> <p dir="ltr">In this episode, Alison shares how her experiences at Harvard sh ... Show More
51m 22s
Feb 2025
522: Former Editor of the Financial Times on the Secret Story of the World's Greatest Disruptor
<p dir="ltr">Welcome to Strategy Skills episode 522, an interview with the author of <em>Gambling Man: The Secret Story of the World's Greatest Disruptor, Masayoshi Son</em>, Lionel Barber.</p> <p dir="ltr"> </p> <p dir="ltr">In this episode, Lionel discusses his career and insig ... Show More
45m 37s