logo
episode-header-image
Jan 2025
46m 6s

Lessons from the Next Generation CMO Aca...

vYve & Jim Stengel
About this episode
For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from the event. ... Show More
Up next
Nov 21
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
<p>What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.</p><p>In the sixth episode of <em>The Brand Builder’s Playbook</em>, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey W ... Show More
42m 54s
Nov 19
Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand
<p>If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a star ... Show More
48m 28s
Nov 14
The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
<p>Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?</p><p>In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most h ... Show More
44m 6s
Recommended Episodes
Nov 2022
Evolution of leadership: How do you handle uncertain times?
Everything we are responding to in the market brings us to our topic today. In this special episode of PwC Pulse, we&apos;ll discuss how leadership has evolved over recent years, what it means to be a leader in a time of increased geopolitical and economic uncertainty, and how it ... Show More
22m 8s
Jun 2023
Leadership: Refocusing on the fundamentals
After a tumultuous few years, business leaders are now focused on growth to survive. From people to technology, they are applying the lessons learned as they navigate through the headwinds of today’s environment. In this episode, Tim Ryan, PwC’s US Chair and Senior Partner, is jo ... Show More
22m 29s
Jan 2025
521: Ex-Accenture Global CEO on Transformation: Human-Powered Leadership in a Disrupted World
<p dir="ltr">Welcome to Strategy Skills episode 521, an interview with the author of <em>Essential: How Distributed Teams, Generative AI, and Global Shifts are Creating a New Human Powered Leadership,</em> Dr. Christie Smith.</p> <p dir="ltr"> </p> <p dir="ltr">In this episode, C ... Show More
52m 32s
Apr 2025
246. Alok Sama on corporate finance in the fast lane
Alok Sama spent years in corporate finance and as a managing director at Morgan Stanley before joining Softbank as CFO and plunging into founder-CEO Masayoshi Son’s world of high-speed, high-risk decision making. For Sama, the shift involved many eye-opening experiences, which he ... Show More
46m 58s
Aug 28
The changing role of the CMO—and what it means for growth
Chief marketing officers are vital to strategic decision-making, but increasingly, they’re being left out of the discussions that matter most—to the detriment of both customers and growth. “Kelsey and I are on a singular mission to bring CMOs back,” McKinsey Senior Partner Shelle ... Show More
23m 7s
Aug 2024
Special Episode - Rah Mahtani on Wizards of Ecom: Navigating CoCreate 2024
<div>Inside this episode of the B2B Breakthrough podcast, we are sharing our Head of Marketing, Rah Mahtani's, interview on Carlos Alvarez' Wizards of ECOM podcast about the upcoming Alibaba Co-Create conference. They explore the conference’s unique value, catering to both establ ... Show More
31m 55s
Jul 2024
Introducing: The Inspiring Women Leadership Lab
Welcome to the Inspiring Women Leadership Lab, a masterclass for CEOs, entrepreneurs, and business leaders ready to challenge the status quo. Meet your instructor: Laurie McGraw, a leader at the nexus of healthcare, technology, and business. Each week, Laurie talks with visionary ... Show More
2m 10s
Jan 2024
Episode 119: A Leader of Significance with Mosongo Moukwa
Mosongo Moukwa is a seasoned executive and consultant who has dedicated his career to helping companies thrive by commercializing new technologies, diversifying their product offerings, and entering new markets. Across thirty-plus years in leadership, Mosongo has applied his uniq ... Show More
43m 31s
Nov 2023
Elevating IT Leadership From Order Taker to Strategic Business Partner with Rhonda Vetere
According to a recent study by Gartner, through 2024, more than 80% of digital strategies will fail to deliver value because of a lack of alignment and collaboration between IT and business units. There's a clear leadership opportunity for technology executives to step up and ena ... Show More
25m 55s
Apr 2020
Raja Rajamannar, CMCO and President, Healthcare of Mastercard - The Business Case for Humanity
Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President of the Healthcare Division, returns to CMO Moves to take us deep into the marketing business case for humanity. This topic is top of mind for all marketers today as they juggle the short-term f ... Show More
33m 57s