Jun 2024
32m 48s
In this episode, the host welcomes Will Pemble, an entrepreneur who previously founded one of the largest web hosting companies, web.com, and later sold it. Will delves into his journey from web hosting to management consulting and back to his roots in technology and web optimization with his latest venture, Page Leap. Will describes Page Leap as a tool designed to address the myriad challenges of SEO for restaurants, highlighting the importance of page speed, content optimization, and technical SEO factors for increasing conversions. The conversation emphasizes the potential of Page Leap to level the playing field for smaller restaurant chains against industry giants in search engine results. Furthermore, both Will and the host discuss the complexities of SEO, the dire consequences of slow-loading pages, and the critical elements necessary for a successful restaurant landing page. This episode offers valuable insights into how meticulous SEO execution can drive business growth and customer engagement in the restaurant industry.
00:00 Welcome to the Restaurant Technology Guys Podcast
00:12 Introducing Will Pemble: From Web.com to Page Leap
02:19 The Genesis of Page Leap: Revolutionizing Web Speed
03:06 SEO Strategies and the Importance of Page Speed
05:27 Building Page Leap: A Journey from Idea to Execution
09:11 The Impact of Page Speed on Conversion Rates
14:10 Breaking Down the Anatomy of an Effective Landing Page
16:06 Exploring SEO Essentials for Restaurants
17:58 The Art of Dave's Hot Chicken Locations
18:46 Optimizing for Mobile and Page Speed
20:13 Accessibility and Security in Web Design
23:47 The Birth of PageLeap: Revolutionizing SEO Execution
25:46 Engaging with PageLeap: A Solution for Restaurateurs
28:36 Leveling the SEO Playing Field for Small Businesses
31:32 The Vision of PageLeap: Empowering Every Business