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Dec 2023
15m 55s

Building An SEO Agency -- Jesse Tutt // ...

I Hear Everything
About this episode
Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, discusses building a successful SEO agency. 
Up next
Today
One SEO metric teams rely on too much
Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He d ... Show More
1m 26s
Yesterday
Which AI search platform are marketers paying the least attention to today?
Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platfor ... Show More
1m 15s
Sep 15
The biggest misconception marketers still have about AI search
76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the co ... Show More
58s
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