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Feb 2024
19m 18s

The Power Of Content With SEO -- Lorenz ...

I Hear Everything
About this episode
Lorenz Esposito, Founder of SearchX, discusses the power of content with SEO. 
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Today
Which AI search platform are marketers paying the least attention to today?
Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platfor ... Show More
1m 15s
Yesterday
The biggest misconception marketers still have about AI search
76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the co ... Show More
58s
Sep 14
Why SEO Rankings No Longer Drive Purchase Decisions
Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-c ... Show More
47m 24s
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