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Mar 2024
14m 26s

SEO Jobs Report

I Hear Everything
About this episode
Tyson Stockton, Co-Founder and Education Partner at Previsible, discusses SEO job trends and hiring in the industry. 
Up next
Today
In five years will we still be talking about SEO rankings?
SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and reco ... Show More
1m 15s
Yesterday
One thing every enterprise SEO team should start doing this year
Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models d ... Show More
1m 27s
Sep 17
One SEO metric teams rely on too much
Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He d ... Show More
1m 26s
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