How adverts use psychology to win you ov...

Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to ... Show More

It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university students’ binge drinking by 30%. And can predict romantic breakups with 60% accuracy. Today, bestselling author Will Storr reveals the surpri ... Show More

I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experim ... Show More

Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kin ... Show More

Today's podcast is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and why ... Show More

Brain Driven Brands - Episode 1: Ads without Annoyance Is it possible to run ads that people actually want to watch?    Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils th ... Show More

In this episode of The Dept. Omar talks with Michael Wilson on the power of marketing your business with paid ads. Michael is a paid ads expert who breaks down the basics when it comes to advertising your business on platforms suck as Facebook, Instagram and Tik Tok. You'll d ... Show More

How much of your brain are you actually utilizing? In this podcast, Grant discusses how to maximize your brain power by showing you how to develop your self properly in 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how emotions out ... Show More

Today’s topic has been on my mind for some time now, and I want to share the 8 marketing skills that you must learn to be successful in any business, but specifically as a personal brand selling digital products.  If you put your attention on these foundational skills, practice t ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what drives ROI ... Show More

What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering audience Q+As: What does an ambassador program ... Show More