In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
Sep 21
The huge restaurant chains masquerading as independents
Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to a ... Show More
28m 2s
Jul 2025
How Does Advertising Actually Work?
Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emo ... Show More
29m 54s
<p>Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> < ... Show More
