This episode of Below the Fold podcast features an engaging discussion on the current state and future of e-commerce. Host Ibrahim Jabri and guest Jad Sfeir, Principal at 6TIUM, along with Zena Kettaneh from Publicis Media, delve into the mainstream adoption of e-commerce in their region, highlighting both advancements and challenges. Including the growth of e-commerce, alternative payment options, and the necessity of significant investments.
They explore the role of subscription models, cash on delivery, and the implications of cookie deprecation on digital marketing strategies.
Further, they discuss the integration of AI and other technologies in e-commerce to enhance customer experience and operational efficiency. The episode concludes with a rapid-fire segment comparing various social media platforms in terms of their advertising capabilities and effectiveness for e-commerce.
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