logo
episode-header-image
Jan 2024
27m 12s

Ecommerce Ins and Outs for 2024

The Ecommerce Playbook
About this episode

On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important trends happening right now — the decline of the “Head of Growth” role, the shift toward fixed fees for vendors, the rise of the Chief Operating Officer, and more. 

Show Notes:

  • Get 30 free days of Toki’s cutting-edge customer loyalty platform (including cashback and paid membership programs) at buildwithtoki.com/ctc.

  • See Taylor’s Ecommerce Ins and Outs tweet here.

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Up next
Oct 9
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling.In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative Demand Model.You’ll see exactly how reallocating ad spend, optimizing contribut ... Show More
35m 13s
Oct 7
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.Learn CTC’s full framework for sourcing and scaling c ... Show More
25m 56s
Oct 2
How to Craft the Best BFCM Offer this Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Bla ... Show More
26m 31s
Recommended Episodes
Jan 2023
8 Experts share their Top Tip for eCommerce Growth in 2023?
Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. Thi ... Show More
43m 21s
Jun 2022
Lydia Jett - Investing in E-commerce - [Invest Like the Best, EP.282]
My guest today is Lydia Jett, Managing Partner of SoftBank Investment Advisers. Lydia leads the team’s consumer, internet, and e-commerce investments and has worked with many of the most significant consumer platforms in the world, including as a board member of Coupang and Flipk ... Show More
1h 9m
Aug 2020
E-commerce For The Now | Marketing For The Now Ep. 9
Today’s episode is a special e-commerce episode of VaynerX Presents: Marketing for the Now. Now more than ever, the e-commerce world is one that all brands should be doubling down on. This episode will deep dive into how brands can adapt, survive, and thrive with e-commerce know- ... Show More
1h 59m
May 2022
Andrew Ruben: Can eCommerce Sustain its Uptrend?
As consumers deal with rising interest rates, persistent inflation, and a desire to get outside in the ever changing COVID environment, the question is, what does this all mean for the future of eCommerce growth? -----Transcript----- Welcome to Thoughts on the Market. I'm Andrew ... Show More
4m 20s
Sep 2022
How TKEES Transitioned from Wholesale to Ecommerce
In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flop business online, reached new markets, and expanded the business into apparel.For more on TKEES and show notes: https://www.shopi ... Show More
23m 50s
Oct 2020
Branding For Awareness & Culture | Coffee & Commerce Episode #21
Today’s episode is another edition of Coffee & Commerce, the hit show where we break down the best strategies taking place in eCommerce today. This edition co-hosted by Zubin Mowlavi and is a special Q & A episode where we answer an assortment of questions concerning the world of ... Show More
27m 23s
May 2020
The Launch | Coffee & Commerce Episode 1
Today’s episode debuts a new series, Coffee & Commerce. We unpack and discuss how VaynerCommerce came to be, the problems we are solving and my perspective on how the eCommerce market is shifting. Enjoy! Let me know what you think. You can follow VaynerCommerce on:  Twitter: @vay ... Show More
47m 25s
Mar 2024
Cold Emailing at Scale In 2024 | Vlad Oleksiienko - 1777
Are you ready to transform your cold email outreach strategy for 2024? In this episode of "The Sales Evangelist Podcast," host Donald Kelly speaks with Vlad Oleksiienko, a growth leader with extensive experience in sales development and cold outreach at scale. Vlad shares valuabl ... Show More
28m 3s