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Jan 2024
27m 12s

Ecommerce Ins and Outs for 2024

The Ecommerce Playbook
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Mar 26
In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painful, and the content lacks consistency.Adrianne breaks down a different model: a dedicated in-house creator, fully managed by CTC.Wh ... Show More
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Mar 24
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency retainer. Every dollar has to work, and there's no infrastructure to know if it is.Joy Sharma breaks down how the Prophit Engine system adapts for brands in the 7-fig ... Show More
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Mar 19
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works.In this episode, Luke breaks down the 3-layer infrastructure behind the Prophit Engine that actually creates capacity:Layer 1: The DatabaseOr ... Show More
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