Top performers deal with buyer hesitancy just like everyone else.
Their secret to driving deals forward?
A simple framework for handling indecision.
In this show, Matt Dixon and Jen Allen-Knuth will teach you how to use this game changing framework (called the JOLT effect) to move even the most hesitant buyers forward…
No matter where they are in your ... Show More
Sep 29
#612: Sales Kickoff Masterclass: The Ultimate Planning Guide
Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong. 🎯 Build your kickoff around five goals instead of turn ... Show More
48m 35s
Jan 2024
#102: From Stalled to Sealed: Winning Sales Strategies For Today
Why aren’t you winning? For so many modern sellers, the answer is only visible once it’s too late. According to research published in The JOLT Effect, 40-60% of deals are lost to this nearly-invisible force. This week on WTCS we’re joined by Ted McKenna, founding partner at DCM I ... Show More
32m 52s
Jul 2023
The JOLT Effect with Matt Dixon
<p><span class="yt-core-attributed-string--link-inherit-color">In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and founding partner of DCM Insights, about the concept of effortful experiences and the impact of customer indecision on sales. T ... Show More
28m 24s
May 2024
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
<p><strong>Matt Dixon</strong> is one of the world’s foremost experts in sales and the author of <em>The Challenger Sale</em>, which sold over a million copies worldwide and was a #1 Amazon and <em>Wall Street Journal</em> bestseller. His most recent book, <em>The JOLT Effect</em ... Show More
56m 39s
Jan 2024
#104: How Challengers Thrive in a Fear-Driven Market
You know your conversion rates, historical conversion rates, and territory inside and out. You have more data at your fingertips than ever before and your buyers keep saying yes — but then they don’t sign (or worse, disappear.). As sales leaders look back at 2023, many of them fi ... Show More
34m 35s
Aug 2025
The Mindset Shift You Need To Make To Close More Sales
A desperate or misaligned mindset can sabotage even the most promising deals, leaving you stuck and frustrated. So, what’s the right mindset for closing more sales? Dan tackles this question head-on, sharing actionable insights, proven strategies, and real-world examples to help ... Show More
4m 7s