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Jul 2023
16m 3s

#754: Removing Friction From the Sales P...

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
About this episode
Send us a text In this episode, Bill and Bryan discuss the idea of removing friction in the sales process. Drawing inspiration from a conversation with movement specialist Dr. Kelly Sterrett, they explore the importance of setting up processes that are easy to adhere to. While discussing the parallels between fitness and sales, they highlight the ch ... Show More
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Send us a textBill Caskey explores the most important question in sales: What is your role in the buyer-seller dance?In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don' ... Show More
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