logo
episode-header-image
Mar 2023
30m 29s

What is Business Analysis?

International Institute of Business Analysis (IIBA)
About this episode

Business Analysis is defined as “the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver value to stakeholders” in the Business Analysis Body of Knowledge (BABOK© Guide v3).  The BABOK guide was developed by a global working group, including our guest, Laura Paton.  

We talk with Laura about Business Analysis from different perspectives: 

  1. The profession, research, and competencies 
  2. Roles and Job Titles 
  3. How long it takes to get good at business analysis 
  4. Change management 
  5. Organizations and business domains 
  6. Starting a business analysis career 
  7. Problem solving and opportunity seeking
  8. People, process, and technology 
  9. Data analytics 
  10. Human behaviour and psychology 
  11. The art and science of business analysis 
  12. The importance of context  

RESOURCES: 

Business Analysis Live is hosted by: - Susan Moore, Community Engagement Manager at IIBA - Scott Bennett, Manager, Business Analysis at IIBA  We discuss business analysis topics and answer questions from our live audience.

Do you have questions about this topic or have an idea for a different topic? Ask us a question at live@iiba.org or leave us a voice message on our podcast homepage.

The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis.  As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.

Learn more at https://www.iiba.org/ 

#businessanalysis #babok #career

Up next
Sep 30
Cultural Diversity and Business Analysis
Can cultural diversity supercharge your BA practice? Discover how language, empathy, and global perspectives unlock deeper stakeholder engagement.In this episode, I’m joined by Lungile Mnguni, a lead business analyst and business analysis community leader. September 24th, the dat ... Show More
47m 59s
Sep 16
The 3 R's of Business Analysis
What do “Rethink, Reconnect, Revolutionize” mean for business analysis? Find out in this special episode of Business Analysis Live! 🎉Join host Susan Moore for this special episode of Business Analysis Live as we celebrate this year’s Festival of Business Analysis conference in A ... Show More
50m 6s
Sep 2
What is a Solutions Architect?
What is a Solutions Architect, and how do you become one? In this episode, Susan Moore sits down with Solutions Architect, Sachin Bhoria, who shares his journey from business analysis to solutions architecture. We dig into the technical and human skills needed for the work and th ... Show More
47m 9s
Recommended Episodes
Jun 2025
15: PwC delivers analysis of real-time data and trends with Trensition
Just about every company struggles to stay on top of what’s happening in our fast-changing world. Especially the trends and events that may impact the firm or influence its business. Many look for support from decision intelligence platforms; AI platforms that can help perform re ... Show More
20m 54s
Apr 2025
How to Turn Your Customer Base into a Community
“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of ... Show More
17m 22s
Aug 19
How Klaviyo is Redefining B2C CRM, Services, and AI with Grant Deken, Head of Product of Klaviyo Services
🎙️ Episode Title:How Klaviyo is Redefining B2C CRM, Services, and AI with Grant Deken🧑‍💼 Guest:Grant Deken – Head of Product, Klaviyo Services📅 Episode Overview:In this episode of Lessons in Product Management, host John Fontenot sits down with Grant Deken, Head of Product at ... Show More
31m 14s
Apr 2025
Ecolab: Clean Machine - [Business Breakdowns, EP.214]
Today we are breaking down Ecolab, a global sustainability leader offering water, hygiene, and infection prevention solutions that protect people & the resources vital to life. As of this recording, Ecolab has a $66 billion market cap and protects over 36% of the world's packaged ... Show More
41m 15s
Oct 2020
Building a “people” business with Dr. Bahaa Alieldean, of the Alieldean Weshahi & Partners law firm
If your business sells time — yours or your team’s or both — then this week’s episode is for you.  Lawyering is perhaps the world’s second-oldest profession — and the source of endless jokes, the vast majority of them (pleasantly?) tasteless.  Today’s episode features a lawyer — ... Show More
43m 15s
Nov 2014
Right-Time Experiences Audiobook by Maribel Lopez
Please visit https://thebookvoice.com/podcasts/audiobook/1287/ to download full audiobooks of your choice for free. Title: Right-Time Experiences Subtitle: Driving Revenue with Mobile and Big Data Author: Maribel Lopez Narrator: Parisa Johnston Format: Unabridged Length: 12 hrs a ... Show More
12h 59m
Feb 2025
#215 David Heacock: Managing and Marketing a $250M Business
Imagine leaving a six‐figure Wall Street salary behind to chase a single, daring idea. In this episode, David Heacock shows you how he turned a basic product into a $250M empire. At 29, he left Wall Street to bet on air filters. That bet transformed into Filterbuy, now a $250 mil ... Show More
2h 4m
Sep 8
584: ESSEC Business School Professor on How Geopolitics Shapes Corporate Strategy
Srividya Jandhyala, professor of management at ESSEC Business School and author of The Great Disruption, offers a clear framework for how geopolitics is reshaping corporate strategy. Her central thesis is direct: “The fundamental idea, ‘Where are you from?’—the nationality of the ... Show More
46m 1s
Aug 22
Why Patience is Key to a Successful Marketing Strategy
Why Patience is Key to a Successful Marketing StrategyIn this episode, Terrell discusses the importance of patience and consistency in building an effective marketing strategy. He shares a personal analogy of planting a garden to illustrate how growth takes time – similar to deve ... Show More
10m 53s