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May 2024
22m 26s

Maximizing Sales with Intent Data and St...

Sales POP!
About this episode

In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM talk with marketing consultant Zack from Think Alike Media about the strategic use of intent data and storytelling in sales outreach. Zack advocates for a personalized, multi-channel approach, focusing on building trust and understanding the prospect's problems.

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