logo
episode-header-image
Apr 2024
12m 23s

Why Marketing Works: Stanley Tumbler

Daniel Murray
About this episode
What’s got Karen caught in a Target tizzy of absolute madness?  Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great ... Show More
Up next
Yesterday
How Marketers Should Really Work With AI Agents, with Eric Zenz, SVP of Product Management at Salesforce | Ep. 437
Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless ... Show More
19m 29s
Jul 29
How To Revitalize Your Brand, with Allison Cullman, SVP of Marketing at Hint Water | Ep. 436
How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped sellin ... Show More
42m 10s
Jul 27
Train Your AI for Smarter Content, Warmer Leads | Bathroom Break #118
Your best content ideas and warmest leads are already sitting in data you forgot you had. Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date. Daniel shar ... Show More
11 m
Recommended Episodes
Aug 2023
How to Reinvent a Consumer Brand
How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as presi ... Show More
26m 51s
Feb 2024
What You Need To Create a Viral Marketing Campaign
<p>Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.</p><p>For more on Heyday Canning and show notes click <a href="https://www.shopify.com/blog/heydey-canning-viral-marketing-strategies?utm_campaign=shopifymasters&ut ... Show More
30m 51s
Mar 2024
The Marketing Mistake That Could End Starbucks
Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the es ... Show More
34m 40s
Dec 2020
Influencer Marketing Strategy: How to Scale a Business
Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that c ... Show More
44m 47s
Jul 2024
How Morning Brew Hijacked Emojis to Get Brand Recognition
<p>E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more.</p> <p>How putting a product launch in the name of social profiles easily increases the efficacy of content marketing. "Bobby from Dupe ... Show More
14m 19s
Mar 2025
Marketing Like a Challenger with Chuck Hengel
In Peter Field's article "Challenger Thinking is How Brands Drive Growth," he states that challenger brands aren't born just from unique founders or lucky circumstances. Challenger thinking is actually how brands grow.<br /><br />This week, Elena and Angela are joined by Marketin ... Show More
31m 16s
Sep 2024
Brand Video Strategy: Building Instant Connections With Your Future Customers
<p>Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connecti ... Show More
45m 27s
Apr 2023
Marketing Executives React To Hilarious 1980s TV Commercials (#109)
What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ... Show More
29m 6s
Mar 2021
How to Turn Customers Into Fans | Marketing For The Now #19
tail spinning
1h 58m
Mar 2025
How to Use Disruptive Storytelling to Thrive as a Marketer
<p>Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer r ... Show More
41m 18s