Yesterday

A Marketing Channel That Deserves More Attention with Dan Robbins, Head of Brand Sponsorships at Substack | Ep. 451

What if the most underrated Marketing channel isn't a new platform, but the independent creators your audience already trusts? Dan Robbins, Head of Brand Sponsorships at Substack, has spent his career building ad businesses from scratch. He started in measurement at Nielsen, then ... Show More

32m 21s

Nov 3

How to Start Advertising on Podcasts with Kelli Hurley, VP Head of Content and Podcast Partnership Sales at SiriusXM

Kelli Hurley, VP, Head of Content and Podcast Partnership Sales at SiriusXM, sits between brands and podcast creators on every deal. She calls the job a combo of diplomacy and psychological warfare. Before SiriusXM, Kelli helped build the Westwood One Podcast Network, so she’s wa ... Show More

34m 50s

Nov 2

SPECIAL SERIES ==> 📉 Is LinkedIn Broken Right Now? <== | BATHROOM Break #132 COLLAB: The Marketing Millennials + Do This, Not That

Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sh ... Show More

12m 40s

Aug 2023

How to Reinvent a Consumer Brand

How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as presi ... Show More

26m 51s

Feb 2024

What You Need To Create a Viral Marketing Campaign

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.For more on Heyday Canning and show notes click <a href="https://www.shopify.com/blog/heydey-canning-viral-marketing-strategies?utm_campaign=shopifymasters&ut ... Show More

30m 51s

Mar 2024

The Marketing Mistake That Could End Starbucks

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the es ... Show More

34m 40s

Dec 2020

Influencer Marketing Strategy: How to Scale a Business

Wondering if influencers can help you grow your business? Wondering how to work with influencers? To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that c ... Show More

44m 47s

Jul 2024

How Morning Brew Hijacked Emojis to Get Brand Recognition

E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more. How putting a product launch in the name of social profiles easily increases the efficacy of content marketing. "Bobby from Dupe ... Show More

14m 19s

Mar 2025

Marketing Like a Challenger with Chuck Hengel

In Peter Field's article "Challenger Thinking is How Brands Drive Growth," he states that challenger brands aren't born just from unique founders or lucky circumstances. Challenger thinking is actually how brands grow. This week, Elena and Angela are joined by Marketin ... Show More

31m 16s

Sep 2024

Brand Video Strategy: Building Instant Connections With Your Future Customers

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? To explore how to craft an engaging brand video that forges emotional connecti ... Show More

45m 27s

Apr 2023

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ... Show More

29m 6s

Mar 2021

How to Turn Customers Into Fans | Marketing For The Now #19

Today’s episode is Marketing For the Now #19 where we ask the question “How are you growing your customers into fans in 2021?”. We’re joined by an elite lineup of guests including: Christie's, Neda Whitney, SVP Head of Marketing America's ... Show More

1h 58m

Mar 2025

How to Use Disruptive Storytelling to Thrive as a Marketer

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer r ... Show More

41m 18s

Why Marketing Works: Stanley Tumbler