logo
episode-header-image
May 2022
14m 59s

Failing Is Key To Succeeding (Plus, News...

Hubspot Media
About this episode
What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value props, and more! Things Mentioned: Ryan Air’s tweet mocking crypto boys https: ... Show More
Up next
Today
The AI Stack That Makes Our Product Marketing 10x Faster
Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg Ep. 342 How can you build a robust ideal customer profile with A ? Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product mark ... Show More
40m 16s
Jul 8
This FREE AI Video Tool Makes Ads Faster & Better Than You
Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb Ep. 341 Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads? Kipp dives into the latest in AI video, sharing hands-on expe ... Show More
10m 17s
Jul 1
The Great Content Collapse
Ep. 340 Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago? Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for t ... Show More
16m 27s
Recommended Episodes
Apr 2022
Adam Smasher Will Kill You and Give You a Coupon Code
New interactive ad options on TikTok... Xbox could be getting in-game ads... Instagram kicks marketers as it prioritizes Reels... A web browser's attempts at De-AMPing the internet... And how to gain 100K followers with a 4/20 campaign... Go Premium! No ads, more stories, aud ... Show More
12m 32s
Feb 2024
The love affair between brands and consumers
This Valentine’s Day we’re examining the relationship between brands and consumers. From KITH’s Valentine’s Day campaign to how your brand can find and engage target audiences, we’re joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss al ... Show More
19m 7s
Jan 2022
Do You Like This Podcast 0%, 15%, or 22%?
15, 20, or 25%? What tip option should you give your customers? Science tells us the answer. Plus: Most people think your email newsletter is manipulative. Twitter Spaces are shrinking. Another new ad platform launches with millions of targetable consumers. And why a beer company ... Show More
12m 20s
Aug 2023
Kim Kardashian, business genius?
The success of Kim K.’s apparel brand Skims — now valued at $4B — is proving doubters wrong. Plus: China tries to keep teens off screens, Ferrari is having a big year, and more. Join our hosts Juliet Bennett Rylah, Ben Berkley, and guest, Lestraundra Alfred (Principal Marketing M ... Show More
13m 40s
Dec 2022
The Main Reason Why Brand is Built on Social | Lost in Found Podcast
Today's episode of the GaryVee Audio Experience is from my appearance on the Lost in Found podcast curated by Catch+Release! We talk about my anticipation for AI copyrighting, creative strategy on social media, why brand is built on social, why society is completely confused abou ... Show More
29m 6s
Dec 2021
Did You Just Hack Your Brand's Own Website for SEO Juice?
The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube's updates are a welcome addition for brand managers on the go. Go Premium! No ads, mor ... Show More
7m 34s
Dec 2021
Is Your Corporate Social Responsibility Program Actually Hurting Sales? (Spoiler: Maybe, Yeah.)
How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with us. Also: Has Google given up on part of Core Web Metrics? Augmented reality marketing takes a step forward. How do arm muscles a ... Show More
19m 6s
Mar 2021
Real Estate Markets, Great Migration, Rich Dad Poor Dad Advisor | Ken McElroy
🔥 Join BlockFi today and get up to $250🔥 https://go.1markmoss.com/BlockFi For today's episode on the Podcast, I've invited Ken McElroy onto the show. As we discuss the great migration, the housing market(s), sub markets, and the misconception behind it. If you don't know alread ... Show More
36m 25s
Jul 2023
Meta’s latest metamorphosis
Meta’s trying to be cool again. But its latest metamorphosis is, well, it’s a mixed bag. Plus: Ford shocks the competition, the Women’s World Cup, and more. Join our hosts Jacob Cohen, and guest, Ben Berkley (Managing Editor, The Hustle) as they take you through our most interest ... Show More
12m 12s
Dec 2021
The Facebook + TikTok 'Partnership'. God Help Us All.
TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform. Go Premium! No ads, more stories, and extended deep-dive weekend episodes — https://tod ... Show More
7m 30s