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Apr 2024
45s

This is Marketing Trends

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On Marketing Trends, you’ll hear conversations with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders who are thinking outside the norm, taking risks in the world of marketing, and leading the charge with human-centric marketing.

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Yesterday
The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, e ... Show More
1h 5m
Jun 25
H&R Block Went Full Reality TV to Unlock Gen-Z Customers
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind behind it. We unpack how she’s giving TurboTax-meets-Gen-Z realne ... Show More
1 h
Jun 11
Why Big Tech Is Spending Millions to Partner with Smart AI Startups
What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing ... Show More
1h 9m
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