logo
episode-header-image
Dec 2017
19m 6s

Managing Language Services at SAP

RWS
About this episode
SAP has a model for localization that we don't see in most companies. In fact, localization has a different meaning at SAP than how it's typically defined. Its internal LSP team is called the Language Services Department which includes about 200 people who work with over 100 outside translation agencies. How does such a large, complex and developer-driven co ... Show More
Up next
Aug 12
Cultural Intelligence Series - Why great products get lost in global markets
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ... Show More
15m 39s
Jul 15
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join ... Show More
26m 44s
Jul 9
More than words: inside the world of localization testing
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used. Key topics covered: * Why localization testing ... Show More
33 m
Recommended Episodes
Jun 2021
AI-assisted language translation: Context is king
Translators aren’t headed for obsolescence just yet. Computer-assisted language translation has come a long way, but for many jobs, you’ll still need a human in the loop to avoid inaccuracies, tone-deafness, and cultural insensitivity. Computer scientist Spence Green is president ... Show More
28m 8s
Apr 2025
SAP CEO: European Tech Leadership, Cloud Innovation, and Performance Culture
How does SAP build and scale the systems that global companies rely on every day? In this episode, Nicolai Tangen speaks with Christian Klein, CEO of SAP, Europe’s largest technology company and one of the world’s leading software providers. They explore SAP's cloud transformatio ... Show More
58m 22s
Aug 2019
Workplace Culture Conflicts
Are you at odds with your company’s culture? Dan and Alison answer your questions with the help of Alicia Tillman, the CMO of SAP. They talk through what to do when your company celebrates one kind of worker and ignores others, everyone seems to fit in but you, or a hard-charging ... Show More
30m 51s
Jun 2023
Are Your Employees Captivated or Captured?
<p>Leaders frequently talk about purpose and vision. Too often, these concepts get stuck at the top and do not cascade down throughout the organization. BCG’s David Ritter explains how organizations can unlock latent productivity and creativity by connecting purpose and vision to ... Show More
22m 32s
Jan 2023
People analytics operations—Planning for long-term success (Part 3)
<p>Transforming the employee experience in your company into a more human one that enhances the meaning people find in their work is a competitive advantage that's tough to beat. But capturing that advantage is a challenge few companies have met. In part 3 of our three-part serie ... Show More
17m 11s
Sep 2021
Cultivating an organizational growth mindset
“Tiger” Tyagarajan, CEO of professional services firm Genpact, on post-Covid workforce challenges, how to foster a culture of adaptability, and the imperative and benefits of diversity. 
30m 26s
Mar 2025
How to Push for Change in a Large Organization
Getting a big, bureaucratic organization to innovate or adopt new technologies is hard. That’s why Harvard Business School professor Maria Roche wrote a case study about U.S. Air Force Major Victor “SALSA” Lopez. He helped launch a program that uncovers ways to use AI to strength ... Show More
27m 4s
Jul 2024
How Sodexo’s CEO Manages Global Strategy Across 50 Countries
As the chair and CEO of Sodexo, the France-based food services and facilities management company, Sophie Bellon leads one of the largest employers in the world, with front-line workers in nearly 50 countries. Managing that workforce—and the supply chains that enable them to do th ... Show More
31m 19s
Sep 2021
Project Leaders Solving Complex Problems: Top Tricks & Tips
<p>With disruption a near constant, project leaders must be able to solve complex problems in uncertain situations. We discuss this with: <br/><br/>Raquel Selem Moreira, design and innovation project manager at Pierre Fabre Group, Rio de Janeiro: Selem Moreira talks about breakin ... Show More
17m 30s
Oct 2023
When your culture problem is really a strategy problem
How can you make sure everyone on your team is on the same page? That’s the question posed by this episode’s caller, Luís Martín. Luís is the founder and CEO of an early stage startup, and he’s noticed some tension between his older employees and their Gen Z colleagues due to the ... Show More
23m 28s