For years, the localization industry has told a story about speed, cost and quality. But as AI transforms how content is created and translated, that narrative and those metrics alone are no longer enough to define the value of language expertise.
In our latest Cultural Intelligence Podcast episode, Maria Schnell, Chief Language Officer at RWS, explores why ... Show More
Sep 30
Cultural Intelligence Series - The creative case for cultural intelligence in enterprise AI
A direct translation can be accurate and still creatively dead. Stu Davison, Creative Director at RWS, joins the Cultural Intelligence Podcast to show us what happens to a big creative idea when it has to cross a border, and why the adapted version doesn't always have to be ident ... Show More
14m 43s
Sep 1
Cultural Intelligence Series - When cultural risk becomes legal risk: IP, compliance and the limits of AI
In IP, getting the language wrong isn't a quality issue but a legal one. James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context. Not just the legal conte ... Show More
17m 55s
Aug 12
Cultural Intelligence Series - Why great products get lost in global markets
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ... Show More
15m 39s
Jan 2023
How COVID-19 caused a global learning crisis
Conversations with leaders in McKinsey’s Middle East office on some of the most pressing issues of the day, including insights for business and government leaders, practitioners, students and anyone who is curious to learn more about topics such as education, sustainability, incl ... Show More
21m 15s
Jun 2021
AI-assisted language translation: Context is king
Translators aren’t headed for obsolescence just yet. Computer-assisted language translation has come a long way, but for many jobs, you’ll still need a human in the loop to avoid inaccuracies, tone-deafness, and cultural insensitivity. Computer scientist Spence Green is president ... Show More
28m 8s