In IP, getting the language wrong isn't a quality issue but a legal one.
James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context.
Not just the legal context of a jurisdiction, but the full lifecycle context of a portfolio; where eve ... Show More
Aug 12
Cultural Intelligence Series - Why great products get lost in global markets
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and w ... Show More
15m 39s
Jul 15
Cultural Intelligence Series - The CMO view: marketing in a world where AI changes everything
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join ... Show More
26m 44s
Jul 9
More than words: inside the world of localization testing
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used. Key topics covered: * Why localization testing ... Show More
33 m
Jan 2023
How COVID-19 caused a global learning crisis
Conversations with leaders in McKinsey’s Middle East office on some of the most pressing issues of the day, including insights for business and government leaders, practitioners, students and anyone who is curious to learn more about topics such as education, sustainability, incl ... Show More
21m 15s
Jun 2021
AI-assisted language translation: Context is king
Translators aren’t headed for obsolescence just yet. Computer-assisted language translation has come a long way, but for many jobs, you’ll still need a human in the loop to avoid inaccuracies, tone-deafness, and cultural insensitivity. Computer scientist Spence Green is president ... Show More
28m 8s