In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in!

You'll Learn How To:

Evolution of Sage and Clare from early days to now
Experience of hiring and building a team
Family dynamics within the business, including Phoebe's sister and husband being part of the team
Advice for those intimidated by the tech side of e-commerce
Developing and implementing a loyalty program for the business
Challenges and successes in outsourcing technical work
Challenges in understanding the scope of building a loyalty program
Developing brand identity
Financial considerations and sustainability in loyalty programs
Strategies for converting existing customers into loyalty program members
Market analysis and benchmarking against competitors
Navigating economic uncertainties and fears of business failure
Adaptation to changing market dynamics and consumer behaviour
Importance of brand loyalty and customer service
Strategies for managing and nurturing relationships with stockists
Success factors and challenges in maintaining a consistent social media presence
Evolution of involvement in social media management
Importance of mentorship, learning from mistakes, and continuous improvement

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Taking customers on a journey with Phoeb...