logo
episode-header-image
Mar 2024
38m 12s

Terry Interviews Arkells Lead Singer Max...

APOSTROPHE PODCAST NETWORK
About this episode

Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry.

Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire.

We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


Hosted on Acast. See acast.com/privacy for more information.

Up next
Jun 6
Joe Sedelmaier Tribute
This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you certainly know his work.He directed the famous “Fast Talking Man” ad for FedEx and a landmark commercial for Wendy’s that contained t ... Show More
27m 47s
May 30
Newsjacking
This encore episode of Under The Influence is one of our favourites of 2026.Lately, companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.When the Oscars read th ... Show More
27m 18s
May 23
Bookmarks 2026
This week, it’s our annual Bookmarks episode.We read a lot of books to research this show. And this episode is dedicated to the great stories that didn’t fit into our regular season.We’ll talk about the importance of numbers in marketing, and a hilarious tale about expense report ... Show More
27m 34s
Recommended Episodes
Feb 2025
Rick Beato
Rick Beato is a musician, producer, and audio engineer whose deep passion for music has made him one of the most respected educators in the industry. A multi-instrumentalist with a background in jazz and classical music, he has produced and engineered countless records across gen ... Show More
2h 18m
Jan 2025
Using Music As a Creative Expression of Your Brand
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional ... Show More
15m 54s
Jul 2024
Lawrence: the kick-ass eight-piece family band reshaping the music business
In today’s volatile music industry, many artists struggle to navigate the pitfalls of touring, the whims of social media, and the inequity of exploitative contracts. But Lawrence, an eight-piece band led by siblings Clyde and Gracie Lawrence, provide a beacon of hope. Combining e ... Show More
49m 11s
May 2023
I Don’t Know Who Is Margo
Tiagz is a rising musician and content creator who has captivated audiences with his unique blend of catchy melodies, playful lyrics, and infectious energy. Hailing from Montreal, Canada, Tiagz gained significant attention with his viral hit "They Call Me Tiago," a remix of a pop ... Show More
7m 14s
Aug 2025
“Heavy Metal Drummer”—Wilco
In this week’s episode, Rob uses the blueprint he learned from all of his favorite rock band movies, like 'Dig!' and 'The Great Muppet Caper,' to better understand the self-proclaimed misunderstood band Wilco. He takes us through Jeff Tweedy’s journey, starting with Wilco’s prede ... Show More
1h 32m
Jan 2024
Corey Taylor Opens Up About His "Complete & Utter Breakdown" + MORE
<p>Welcome to the latest episode of "Hard N Heavy Headlines with Emmy Mack," the ultimate destination for all things rock and metal. In this episode, we dive deep into the world of hard rock and heavy metal, bringing you the most exciting and controversial stories from the indust ... Show More
2m 41s
Apr 2025
Music's New Success Model
Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases ... Show More
46m 57s
Dec 2024
Making the Most of Creative Branding with Walmart Maker's Studio
Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HB ... Show More
14m 19s
May 2023
What It Is Hoe, What’s Up, What’s Up
Doechii is a rising star in the world of hip-hop and rap music. With an infectious energy and raw talent, Doechii has captivated audiences with their unique style and lyrical prowess. Hailing from a small town, Doechii's music reflects their personal experiences and struggles, de ... Show More
8m 10s
Sep 2022
Tedeschi Trucks Band
Today we have Susan Tedeschi and Derek Trucks of the Tedeschi Trucks Band on the show. Derek Trucks made his name as a slide guitar prodigy with a Hall of Fame pedigree. He’s the nephew of Butch Trucks, drummer of the Allman Brothers Band, who Derek toured with extensively throug ... Show More
56m 30s