Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Char ... Show More
Jul 21
II. Justice for the verse (ft. Audrey Hobert)
Everybody sings the chorus, but superfans quote the verse. On this episode of Switched on Pop, Charlie and Nate trace the verse from Shakespeare through opera to TikTok, and songwriter Audrey Hobert shares her philosophy of specific verses and anthemic choruses: you can't have th ... Show More
33m 44s
Nov 2020
Inside the Reinvention of the Music Business
From TikTok to Fortnite to Twitch and beyond, we discuss how the music business is radically transforming in 2020. Amy X. Wang, Samantha Hissong, and Ethan Millman join host Brian Hiatt for a look at the innovators on Rolling Stone’s Future 25 list. Learn more about your ad choic ... Show More
33m 24s
Apr 2022
53. Current Trends & the Latest Bends in the Music Industry
<p>Have you been hearing terms like Metaverse, NFT, and Virtual Concerts and wondering what the hell they all mean? In this episode Xylo chats to the very insightful, Head of Insights at Music Ally, Stuart Dredge on what these, and other new terms mean and how they are impacting ... Show More
50m 3s