Using Music As a Creative Expression of ...

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how lifestyle bra ... Show More

Less than half of ads are correctly attributed to the right brand after viewing. And it takes two to three years of consistent investment before a brand asset truly feels like it belongs to you.This week, Elena, Angela, and Rob explore what it actually means to build distinctive ... Show More

ever wonder what makes a brand you love just hit? in this episode, sam & talia sit down with kes nielsen, founder of Braaand, to dive deep into what it means to create a brand with soul. kes shares her insights on how a brand’s identity goes far beyond visuals, touching on the em ... Show More

How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche dem ... Show More

Kendall is the Founder & Executive Ghostwriter at The Candid Collective, where she helps entrepreneurs and thought leaders who struggle with effectively communicating their stories to build powerful personal brands that resonate and sell.In this episode, you’ll learn:→ The pivota ... Show More

#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the bra ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth ab ... Show More

Marketing can't force people to buy what they don't need. According to Dale Harrison, 65-90% of market share within a category is determined by brand recall at purchase.This week, Elena and Rob are joined by Dale Harrison, former experimental physicist turned marketing effectiven ... Show More

<p><span style="font-weight: 400;">Kelly Poquiz Burke,</span> <span style="font-weight: 400;">Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connect ... Show More