VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall. Show Notes
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