Coca-Cola launches a B2B media brand

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adju ... Show More

These five B2B brands are pushing boundaries with innovative content.  In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss:How one brand’s commitment to industry ne ... Show More

We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showW ... Show More

<p>What’s the secret to Coca-Cola’s success? And what’s in the secret recipe? Tune in and find out!</p><p>&nbsp;</p><p>The production team on this episode were PLAN-B’s Nikolai Ovenberg and Niklas Figenschau Johansen. Background research was done by Sigurd Brekke with input from ... Show More

<p>In an age of shorter attention spans and higher health hazards, Coca-Cola is rewriting its marketing mantra as the 136-year-old beverage behemoth faces fast-moving and changing Gen Z. In an exclusive conversation, <a href="https://th.linkedin.com/in/manuel-arroyo-a727a84">Mano ... Show More

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ... Show More

Today I’m tackling a big shift that’s got everyone buzzing in the world of retail media. The IAB has just redefined the landscape, moving us from “retail media” to the broader, bolder umbrella of “commerce media.” What does this really mean? Is it just a new name — or are there r ... Show More

Cola-flavored ketchup, Taco Bell’s musical for Mexican Pizza, and McDonald’s Grimace Shake are just some of the ways that food companies are fighting for your attention. But does social media buzz translate to long-term sales? Mary Long caught up with David Henkes, Senior Princi ... Show More

Netflix reports strong international growth but shares slip on slowing domestic growth. UnitedHealth rises on healthy earnings. And Coca-Cola serves up big revenues thanks to zero-sugar sodas and Coca-Cola Plus Coffee. Motley Fool analysts Andy Cross, Emily Flippen, and Jason Mos ... Show More