In Episode 1 of The Business Development Podcast, host Kelly Kennedy dives into the fundamentals of business development and its importance in driving interest and revenue for a company. He emphasizes the need for businesses to utilize digital marketing strategies to reach their target audience and communicate their offerings effectively. Kelly also explores ... Show More
Nov 2024
How to link business, sales, and marketing strategy - Daniel Priestley
Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on ... Show More
1h 2m
Dec 2024
Understanding Business Valuation
Welcome to another insightful episode of "Accelerate Your Business Growth." Today, we have the privilege of hosting Martha Sullivan, a former systems consultant turned CPA, CFO, COO, and profit and value growth strategist. As the head of Providence Hill Consulting, Martha aids bu ... Show More
42m 28s
Sep 2024
Driving Behaviors for Business Success
<p>Susan Moore and, guest co-host, Fabricio Laguna (The Brazilian BA) introduce the concept of driving behaviors for business success, using the upcoming World Management Agility Forum conference as a backdrop. They are joined by Hugo Lourenco, founder of World Management Agility ... Show More
1 h
Dec 2024
Business Analysis Communication
<p>In this episode of Business Analysis Live!, Susan Moore, Community Engagement Manager at IIBA, speaks with Laura Paton, a LinkedIn Learning instructor, speaker, and trainer, about the critical role of communication in successful business analysis.
Effective communication ensu ... Show More
51m 21s