logo
episode-header-image
Mar 2024
16m 5s

Getting More From Google

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes:   Have any feedback on the show? , tell us what you love and what you think ... Show More
Up next
Aug 3
ChatGPT Agent and the Future of Digital Marketing
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on o ... Show More
30m 56s
Aug 3
The Future of SEO
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI ... Show More
30m 39s
Jul 11
How to Go Viral – The Science Behind Content that Spreads
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ... Show More
26m 1s
Recommended Episodes
Apr 2021
#255 - Google Review Update 2021: Our Analysis & Thoughts
What you will learn What the fuss is with Google’s latest update What it all means for you What to change to stay within Google’s guidelines Resources Google’s Best Things Google’s Reviews Guidelines 
58m 50s
Mar 2021
Googlers vs. Google
On December 2nd, 2020, Dr. Timnit Gebru - co-lead of Google’s Ethical AI team - got an email that said Google had accepted her resignation. A resignation she didn’t think she made. Her exit is just the latest sign of the crisis unfolding within Google — a loss of trust between ma ... Show More
49m 13s
Mar 2021
Should We Break Up Google?
Google is now facing antitrust scrutiny at a level it's never experienced before, from both sides of the political aisle. Which means we’re in an unprecedented moment that could define the company, our economy, and our daily lives for years to come. In our season finale, we explo ... Show More
47m 43s
Aug 2021
282. What to Do if You Want to Improve Your Discoverability on Google
After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search res ... Show More
28m 56s
Feb 2021
Chrome and the Android Wars
Today, nearly all of the world's smartphones are powered by Android. Which means Google is the gatekeeper to the Internet for billions of people. The story of Android is the story of how Google became so big. And it started with an existential threat. With Google in survivalist m ... Show More
40m 58s
Nov 2022
Google Performance Max: What Marketers Need to Know
Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry. Guest: Brett Curry | Show Notes: socialmediaexaminer.com/538 ... Show More
40m 56s
Feb 2021
The Search Begins
Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ... Show More
41m 20s
Sep 2022
What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new thing” right before they encourage you to invest in Google’s “cool new thing”.-----Second Life! ... Show More
44m 57s
Mar 2024
Google’s ‘Core Web Vitals’ Flip-Flop
A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy updat ... Show More
12m 15s
May 2019
How Google Won the Search War
Before Google, there were half a dozen search engines to choose from. What happened to them? How did Google pass them by to become a multibillion dollar company? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy inform ... Show More
52m 49s