logo
episode-header-image
Aug 2021
28m 56s

282. What to Do if You Want to Improve Y...

Jacqueline Snyder
About this episode

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results. 

Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results. 

This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:


Connect:



The Product Boss is a production of Crate Media.

Up next
Oct 9
724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportu ... Show More
24m 52s
Oct 2
723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-dr ... Show More
39m 32s
Sep 25
722. “I Had A 200K Business & Was Burned Out” Rebuilding for Profitability and Peace | Coaching Session
Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 re ... Show More
23m 40s
Recommended Episodes
Apr 2024
#169: How to Clarify Your Message and Grow Your Business
Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and ... Show More
31m 56s
Apr 2021
Shopify: The E-commerce On-Ramp - [Business Breakdowns, EP. 01]
Welcome to the first episode of our newest show, Business Breakdowns, featuring deep-dive conversations on individual businesses. In each episode, we will dissect a new company with investors and operators that know it best. We’ve already released the first three episodes on Shop ... Show More
1h 5m
Apr 2021
Shopify: The E-commerce On-Ramp - [Business Breakdowns, EP. 01]
Today we will be diving into Shopify. Shopify was founded in 2004 by Tobi Lütke and Scott Lake around their original problem of why it's so hard to build an online business when they struggled to open an online snowboard equipment store. Today, Shopify's goal is to make commerce ... Show More
1h 3m
Jan 2024
495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja
Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and the AI tools to scale at speeds. He is a self-taught digital marketer, entrepre ... Show More
38m 9s
Oct 2023
Gain Insights from Your Google My Business Listing
Access WG+ episodes available only on Apple Podcasts 
6m 50s
Nov 2023
Business Growth Q&A: Overcome Your Biggest Growth Challenges in 2024
In this episode, we're tackling the tough questions and growth challenges that often come with running your own business. From deciphering marketing options and overcoming business plateaus to mastering self-promotion in the digital realm, this Q&A episode will have you covered w ... Show More
28m 51s