logo
episode-header-image
May 2019
52m 49s

How Google Won the Search War

iHeartPodcasts
About this episode

Before Google, there were half a dozen search engines to choose from. What happened to them? How did Google pass them by to become a multibillion dollar company?

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Up next
Oct 30
After The Builders: On Dario & Daniela Amodei and Mustafa Suleyman
Episodes three and four of The Builders with Walter Isaacson explore two poles of the AI safety debate through interviews with Daniela and Dario Amodei, co-founders of Anthropic, and Mustafa Suleyman, CEO of Microsoft AI. Joining Kaleidoscope co-founders Oz Woloshyn and Mangesh H ... Show More
47m 47s
Oct 29
The Builders: Mustafa Suleyman
We're excited to share the fourth episode of The Builders. In this series, bestselling biographer Walter Isaacson sits down with the most consequential names in AI and tech to understand the futures they're racing to build. TechStuff listeners will want to tune in because on Frid ... Show More
52m 12s
Oct 28
The Builders: Dario & Daniela Amodei
We're excited to share the third episode of The Builders. In this series, bestselling biographer Walter Isaacson sits down with the most consequential names in AI and tech to understand the futures they're racing to build. TechStuff listeners will want to tune in because on Frida ... Show More
40m 28s
Recommended Episodes
Feb 2024
Is Google Getting Worse? (Update)
tail spinning
56m 53s
Jan 2024
AI-powered search engine Perplexity AI, now valued at $520M, raises $70M
As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going up against competitors with billions upon billions of users. Learn more about y ... Show More
8m 19s
Nov 2015
How to Compete With Google: Inside This Startup's Plan to Disrupt the #1 Search Engine in the World
Would you ever start a company that competed with Google? Back in 2007, that's exactly what Gabriel Weinberg did. He created DuckDuckGo, an alternative search engine to Google, and has been chipping away at Google's massive market share ever since. In the past two years, DuckDuck ... Show More
17m 22s
Nov 2024
Remix: Google Zero is here — now what?
For nearly 20 years now, the web has been Google’s platform; we’ve all just lived on it. Google is constantly changing that platform — it launched another attempt to combat ‘parasite SEO’ just this week — and not all of those changes have worked well. Earlier this year I talked ... Show More
30m 1s
Jan 2024
Mobile Gaming Grows Up: Is It the Next Big Ad Space?
<p>That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse. Did Bing’s bet on AI pay off in the search wars? And the new tracking tech that’s as old as our industry itself.</p><p>.</p><p> ... Show More
10m 48s
Feb 2021
Googliath
Australia just reined in Google. Dozens of other countries want in on the action. The latest season of Land of the Giants explains how two grad students turned a search engine into what might be the most powerful company in history. Transcript at vox.com/todayexplained. Learn mor ... Show More
43m 40s
Aug 2024
Why Google search isn’t going anywhere anytime soon (from The Next Wave)
Is Google's dominance in search engines at risk with the rise of generative AI models? In this episode from The Next Wave, a podcast we think you'll like, hosts Matt Wolfe and Nathan Lands dive in to the conversation with Bilawal. They explore the potential challenges facing Goog ... Show More
50m 24s
Jun 2025
Google Part I: Origins of Search
We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the internet. Today it’s an essential service for over half the world, and one that generates more profit ... Show More
3h 29m
Jan 2022
How Google tracks you online may be changing
It’s been a particularly busy week for Google. Three state attorneys general, plus one from Washington, D.C., sued the tech giant, alleging it misled consumers about when they were being tracked. Google also announced this week it’s going to change the way it collects user data f ... Show More
7m 53s
Jan 2023
“Okay, Google, what’s a monopoly?”
The Department of Justice wants Google to break up its advertising business. The Wall Street Journal’s Keach Hagey explains how the DOJ’s antitrust suit could reshape the internet. This episode was produced by Amanda Lewellyn, edited and fact-checked by Matt Collette, engineered ... Show More
26m 5s