Amy Williams’s denim career spans 25 years, with many of those years spent working in Los Angeles. After holding executive roles at Gap and Lucky Brand Jeans, she joined Citizens of Humanity Group 14 years ago. She is now the Group’s CEO and leads its three denim-focused companies: Citizens of Humanity, Agolde and Goldsign.
“The L.A. denim industry has grown up in a lot of ways,” Williams said on the latest episode of the Glossy Podcast. “While, of course, there are all of the well-known L.A. denim brands, there are also [brands] from Europe that are doing denim in Los Angeles, and YSL is a good example of that. … The L.A. denim industry was started because the attention to detail in both manufacturing and laundering was superior to any location around the world.“
Still, Citizens of Humanity Group is working to integrate more innovation into its production processes. Case in point: Its spring collections mark its first use of cotton stemming from its regenerative agriculture program.
On the podcast, Williams discusses Citizens of Humanity Group’s sustainability progress, as well as its wholesale-focused distribution and differentiated approach to marketing. "We don't buy customers through social media marketing purchases," she said.
Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.