The Apple logo. The iconic Burberry check. These images inspire loyalty of customers and employees alike. But it takes more than a beloved brand to power a company and motivate a team. No one knows this better than Angela Ahrendts, former SVP of retail at Apple, and the former CEO of Burberry. Angela has spent most of her career learning how to imbue those l ... Show More
Mar 24
Crisis at Hormuz, and your $160b tariff refund clock, with Flexport’s Ryan Petersen
When global trade buckles, Ryan Petersen is the person executives call. The founder and CEO of Flexport returns to Rapid Response to offer a real-time account of the Strait of Hormuz crisis — what he's seeing on the ground, on the water, and across the supply chains straining und ... Show More
29m 49s
Aug 2022
What it was really like building Apple with Steve Jobs, with Founder & CEO of FNDR James Vincent
James Vincent has helped develop brands for some of the biggest companies in the world. For 11 years he met Steve Jobs every week to come up with some of the iconic campaigns for Apple’s products. And then to launch the very first iPhone, James started Media Arts Lab, Apple’s exc ... Show More
1h 11m
Nov 2021
Blackberry vs iPhone | The Jesus Phone | 2
<p>It’s late 2005, and Steve Jobs is deciding between two prototypes for an Apple phone. His choice will go on to become perhaps the best-selling product ever. Now his team just has to make the touchscreen technology work.</p><p>Thousands of miles away in Waterloo, Canada, Jim Ba ... Show More
25m 5s
Jun 2021
The Secret Sauce of Jony Ive | Ingredient #1: Fragile Ideas | 1
There might be no other product in the world more ubiquitous than one designed by Apple. Known for products with sleek features, classic design elements, and of course, their signature logo, Apple has a cult of fans that brandish their beloved purchases with a great deal of pride ... Show More
40m 31s