logo
episode-header-image
Aug 2023
14m 21s

Why Advertising Wear-Out Is A Myth -- Jo...

I Hear Everything
About this episode
Jon Evans, Chief Customer Officer at System 1, discusses why advertising wear-out is actually a myth. 
Up next
May 15
One AI tool you absolutely can't do without
AI disruption spans three critical layers that marketers must address simultaneously. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally reshaping marketing technology, buyer behavior, and organizational operations. Th ... Show More
4m 34s
May 14
A lesson from operating nuclear submarines
AI disruption isn't just about new tools. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally restructuring marketing technology stacks and buyer journeys. The discussion covers building contextual intelligence layers b ... Show More
5m 42s
May 13
The first SaaS platform to eliminate
AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "cura ... Show More
4m 21s
Recommended Episodes
Feb 2024
What Makes A Successful Super Bowl Ad -- Benjamin Shapiro // I Hear Everything
Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising ado ... Show More
26m 42s
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mar ... Show More
43m 58s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you n ... Show More
1h 3m
Dec 2021
Creating Video Ads That Convert on Facebook, Instagram, and YouTube
<p>Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? To discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, ... Show More
44m 17s
May 2023
YouTube Ad Targeting: How to Maximize Your Results
tail spinning
43m 46s
Feb 2022
How to Reduce Your Facebook Ad Costs
<p>Are your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? To discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget, I intervie ... Show More
48m 21s
Jan 2019
Stop. Advertising. To. Everyone.
Ever feel like you're wasting your money on advertising? How do you even know what's working and what's not. The better you segment and track your ads, the better you'll do. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is ... Show More
2m 47s
Jun 2024
Using Brand Marketing to Grow Your Newsletter
Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. ... Show More
17m 41s